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Un niño puede llegar a ver hasta 91 anuncios de comida rápida, bollería y aperitivos sin cambiar de cadena en una sola mañana de sábado, según el tercer informe sobre televisión y niños elaborado por la Confederación Española de Organizaciones de Amas de Casa, Consumidores y Usuarios (CEACCU), presentado hoy en Madrid.
La autora del estudio, Lola Lara, denunció en rueda de prensa la "alarmante" cantidad de este tipo de anuncios, que se refieren tanto a establecimientos como a alimentos de alto contenido calórico y poco valor nutritivo, como fritos, chocolates o bebidas azucaradas. El estudio revela que en la mañana de un sábado, en Antena 3 se registran 91 anuncios de este tipo, en Telecinco 41 y en TVE-1, 44.
La presidenta de CEACCU, Isabel Ávila, explicó que han pedido a la ministra de Sanidad, Elena Salgado, y a la vicepresidenta primera del Gobierno, María Teresa Fernández de la Vega, que no se permita la emisión de ningún anuncio de este tipo en la programación infantil.
Ávila demandó medidas específicas de protección a la infancia, entre otras, la prohibición de cualquier tipo de publicidad dirigida a menores de 7 años, además de establecerse límites más estrictos a la cantidad de publicidad que emiten las cadenas.::