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Organiza: Instituto Nacional de Tecnología Industrial (INTI)-Lácteos
Sede: INTI Av. Gral Paz Nº 5445 San Martín- Edificio 5 Lácteos
Horario: 8.30 h a 17.00 h
Programa analítico
- Nociones básicas del marketing. Introducción al marketing nutricional.
- ¿Qué aspectos de las Neurociencias se pueden aplicar al marketing de los alimentos?
- Taller: Rotulado, Información Nutricional Complementaria (CLAIMS). Publicidad oral y escrita.
- ¿Cómo utilizar las herramientas del marketing nutricional en las redes sociales?
- Estudio de casos: estrategias de empresas lácteas para comunicar y promocionar sus productos
Directores: INTI-Lácteos
Coordinadores: Sector Nutrición, Legislación y Salud
Disertantes:
Dr. Ricardo Martire/ INTI-Tecnologías de Gestión
Lic. Lucas Torres/ Director en Numeral MKT
Lic. Marcela Murphy/ INTI-Lácteos
Lic. Guadalupe Roldán/INTI-Lácteos
Lic. Mariela López/INTI-Lácteos
Período de inscripción: hasta 17 de octubre de 2018
Certificación final y horas cátedra: se entregan certificados
Aranceles: $900
Informes e inscripción
http://sistemas2.inti.gob.ar:8080/ofertaCapacitaciones/CAPACinscripcion.jsp?idC=644
Rodrigo Pereyra
Tel (54 11) 4724 6403 / 6548
rpereyra@inti.gob.ar
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