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Organiza: Instituto Nacional de Tecnología Industrial
Horario: 8.30 a 16.00 horas
Programa
-Introducción al Marketing Nutricional desde el punto de vista del licenciado en nutrición.
-¿Qué aspectos de las neurociencias se pueden aplicar al marketing de los alimentos?
-¿Qué nos dice la legislación argentina sobre rotulado y publicidad de alimentos? Análisis de publicidades de alimentos.
-¿Cómo utilizar el marketing nutricional en las redes sociales?
-Estrategias de marketing nutricional que usan las empresas de alimentos para comunicar y promocionar sus productos: Relato de experiencias por parte de diferentes industrias alimentarias
Disertantes
Prof. Lic.Gabriela Olagnero/Docente de U. Barceló y Maimónides-Manager de nutrición y ciencia, Nutricia-Bagó
Lic. Marcela Murphy/ INTI
Lic. Guadalupe Roldán/INTI
Lic. Mariela López/INTI
Lic. Gabriela Cazabat/INTI
Román G. Pellegrino/ Founder Soup Interactive
Se entrega certificado de asistencia
Arancel: $ 2.200
Inscripción:
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