Redes sociales y conducta ingestiva | 10 JUN 19

Influencers y marketing de alimentos no saludables

Influencia de las redes sociales en el consumo infantil de alimentos y snacks
Autor: Anna E. Coates, M. Phil, Charlotte A. Hardman y colaboradores Pediatrics. 2019;143(4):e20182554
INDICE:  1. Página 1 | 2. Referencias bibliográficas
Referencias bibliográficas

1. Swinburn BA, Sacks G, Hall KD, et al. The global obesity pandemic: shaped by global drivers and local environments. Lancet. 2011;378(9793):804–814

2. Powell LM, Schermbeck RM, Chaloupka FJ. Nutritional content of food and beverage products in television advertisements seen on children’s programming. Child Obes. 2013;9(6): 524–531

3. Whalen R, Harrold J, Child S, Halford J, Boyland E. The health halo trend in UK television food advertising viewed by children: the rise of implicit and explicit health messaging in the promotion of unhealthy foods. Int J Environ Res Public Health. 2018;15(3):E560

4. Swinburn B, Sacks G, Ravussin E. Increased food energy supply is more than sufficient to explain the US epidemic of obesity. Am J Clin Nutr. 2009;90(6):1453–1456

5. Vandevijvere S, Chow CC, Hall KD, Umali E, Swinburn BA. Increased food energy supply as a major driver of the obesity epidemic: a global analysis. Bull World Health Organ. 2015;93(7):446–456

6. World Health Organization. Report of the Commission on Ending Childhood Obesity. Available at: Accessed June 6, 2017

7. Boyland EJ, Nolan S, Kelly B, et al. Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults. Am J Clin Nutr. 2016;103(2):519–533

8. Kelly B, Vandevijvere S, Freeman B, Jenkin G. New media but same old tricks: food marketing to children in the digital age. Curr Obes Rep. 2015;4(1): 37–45

9. Sadeghirad B, Duhaney T, Motaghipisheh S, Campbell NRC, Johnston BC. Influence of unhealthy food and beverage marketing on children’s dietary intake and preference: a systematic review and meta-analysis of randomized trials. Obes Rev. 2016;17(10):945–959

10. Cairns G, Angus K, Hastings G. The extent, nature and effects of food promotion to children: a review of the evidence to December 2008. 2009. Available at: Accessed July 11, 2018

11. Matthes J, Naderer B. Children’s consumption behavior in response to food product placements in movies. J Consum Behav. 2015;14(2):253–266 12. Naderer B, Matthes J, Zeller P. Placing snacks in children’s movies: cognitive, evaluative, and conative effects of product placements with character product interaction. 2017. Available at: Accessed June 14, 2018

13. Auty S, Lewis C. Exploring children’s choice: the reminder effect of product placement. Psychol Mark. 2004;21(9): 697–713

14. Naderer B, Matthes J, Spielvogel I. How brands appear in children’s movies. A systematic content analysis of the past 25 years. 2017. Available at: https://

10.1080/02650487.2017.1410000?needAccess=true. Accessed May 31, 2018 15. World Health Organization. Tackling    food marketing to children in a digital world: trans-disciplinary perspectives. 2016. Available at:

Tackling-food-marketing-childrendigital-world-trans-disciplinaryperspectives-en.pdf. Accessed July 27, 2018

16. Buchanan L, Kelly B, Yeatman H, Kariippanon K. The effects of digital marketing of unhealthy commodities on young people: a systematic review. Nutrients. 2018;10(2):14817. Harris JL, Speers SE, Schwartz MB, Brownell KD. US food company branded advergames on the internet: children’s exposure and effects on snack consumption. J Child Media. 2012;6(1):


18. Norman J, Kelly B, McMahon AT, et al. Sustained impact of energy-dense TV and online food advertising on children’s dietary intake: a within subject, randomised, crossover, counter-balanced trial. Int J Behav NutrPhys Act. 2018;15(1):37

19. UK Office of Communications. Children and parents: media use and attitudes report. 2016. Available at: Accessed March 23, 2017

20. Folkvord F, Anschütz DJ, Buijzen M, Valkenburg PM. The effect of playing advergames that promote energy dense snacks or fruit on actual food intake among children. Am J Clin Nutr. 2013;97:239–245

21. Halford JC, Boyland EJ, Hughes GM, Stacey L, McKean S, Dovey TM. Beyond brand effect of television food advertisements on food choice in children: the effects of weight status. Public Health Nutr. 2008;11(9):897–904

22. Common Sense Media. The common sense census: media use by kids age zero to eight. 2017. Available at:

pdf. Accessed July 17, 2018

23. Livingstone S, Ólafsson K, Staksrud E. Risky social networking practices among “underage” users: lessons for evidence-based policy. J Comput Commun. 2013;18(3):303–320

24. Statista. Number of child, teen and young adult Facebook, Instagram, and Snapchat users in the United States as of August 2017 (in millions). 2017.

Available at: Accessed July 12, 2018

25. Coughlan S. Time spent online “overtakes TV” among youngsters. BBC News. January 26, 2016. Available at: Accessed July 12, 2018

26. Cheyne AD, Dorfman L, Bukofzer E, Harris JL. Marketing sugary cereals to children in the digital age: a content analysis of 17 child-targeted websites.

J Health Commun. 2013;18(5):563–582 27. Lawlor M-A, Dunne Á, Rowley J. Young consumers’ brand communications literacy in a social networking site context. Eur J Mark. 2016;50(11): 2018–2040

28. Lee JE, Watkins B. YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. J Bus Res. 2016;69(12):5753–5760

29. Berryman R, Kavka M. ‘I guess a lot of people see me as a big sister or a friend’: the role of intimacy in the celebrification of beauty vloggers. J Gend Stud. 2017;26(3):307–320

30. De Veirman M, Cauberghe V, Hudders L. Marketing through Instagram influencers: the impact of number of followers and product divergence on

brand attitude. Int J Advert. 2017;36(5): 798–828

31. Folkvord F, Anschütz DJ, Boyland E, Kelly B, Buijzen M. Food advertising and eating behavior in children. Curr Opin Behav Sci. 2016;9:26–31

32. Halford JC, Gillespie J, Brown V, Pontin EE, Dovey TM. Effect of television advertisements for foods on food consumption in children. Appetite. 2004; 42(2):221–225

33. Bandura A. Social cognitive theory of mass communications. In: Media Effects: Advances in Theory and Research. Mahwah, NJ: Lawrence Erlbaum Associates, Inc; 2001:121–153.

Available at: 9808&rep=rep1&type=pdf. Accessed August 3, 2018 34. Kamleitner B, Jyote AK. How using

versus showing interaction between characters and products boosts product placement effectiveness. Int J Advert. 2013;32(4):633–653

35. Boyland EJ, Harrold JA, Dovey TM, et al. Food choice and overconsumption: effect of a premium sports celebrity endorser. J Pediatr. 2013;163(2): 339–343 36. Smits T, Vandebosch H, Neyens E, Boyland E. The persuasiveness of child targeted endorsement strategies: a systematic review. Ann Int Commun Assoc. 2015;39(1):311–337

37. Knoll J, Matthes J. The effectiveness of celebrity endorsements: a metaanalysis. J Acad Mark Sci. 2017;45(1): 55–75

38. de Droog SM, Buijzen M, Valkenburg PM. Enhancing children’s vegetable consumption using vegetable promoting picture books. The impact of interactive shared reading and character-product congruence. Appetite. 2014;73:73–80

39. Smits T, Vandebosch H. Endorsing children’s appetite for healthy foods: celebrity versus non-celebrity spokes characters. Communications. 2012; 37(4):371–391

40. Center for Parent Youth Understanding; Defy Media. Acumen report: constant content (research on 13-24 year-olds). 2015. Available at: https:// Accessed July 12, 2018

41. Gräve JF. Exploring the perception of influencers vs. traditional celebrities. In: Proceedings of the 8th International Conference on Social Media & Society; July 28–30, 2017; Toronto, Canada: 1–5

42. Childwise2016. New CHILDWISE report reveals children’s favourite internet vloggers. Available at:

youtube_2018.pdf. Accessed August 2, 2017

43. Bergkvist L, Zhou KQ. Celebrity endorsements: a literature review and research agenda. Int J Advert. 2016; 35(4):642–663

44. Whalen R, Harrold J, Child S, Halford J, Boyland E. Children’s exposure to food advertising: the impact of statutory restrictions [published online ahead of print October 30, 2017]. Health Promot Int. doi:doi:10.1093/heapro/dax044 45. Piernas C, Popkin BM. Trends in snacking among U.S. children. Health Aff (Millwood). 2010;29(3):398–404 46. Cole TJ, Bellizzi MC, Flegal KM, Dietz WH.

Establishing a standard definition for child overweight and obesity worldwide: international survey. BMJ. 2000;320(7244):1240–124347. van Laerhoven H, van der Zaag-Loonen HJ, Derkx BH. A comparison of Likert scale and visual analogue scales as response options in children’s questionnaires. Acta Paediatr. 2004; 93(6):830–835

48. Livingstone S, Haddon L, Görzig A2011. Risks and safety on the internet: the perspective of European children. Available at: Accessed June 6, 2018

49. Public Health England. National Child Measurement Programme (NCMP): trends in child BMI. 2017. Available at: Accessed July 27, 2018

50. Anzman-Frasca S, Savage JS, Marini ME, Fisher JO, Birch LL. Repeated exposure and associative conditioning promote preschool children’s liking of vegetables. Appetite. 2012;58(2):


51. Harris JL, Brownell KD, Bargh JA. The food marketing defense model: integrating psychological research to protect youth and inform public policy. Soc Issues Policy Rev. 2009;3(1):211–271

52. Buijzen M, Valkenburg PM. The effects of television advertising on materialism, parent-child conflict, and unhappiness: a review of research. J Appl Dev Psychol. 2003;24(4):437–456

53. Motoki K, Saito T, Nouchi R, Kawashima R, Sugiura M. Tastiness but not healthfulness captures automatic visual attention: preliminary evidence from an eye-tracking study. Food Qual

Prefer. 2018;64:148–153

54. Spielvogel I, Matthes J, Naderer B, Karsay K. A treat for the eyes. An eyetracking   study on children’s attention to unhealthy and healthy food cues in media content. Appetite. 2018;125:63–71

55. Krølner R, Rasmussen M, Brug J, Klepp KI, Wind M, Due P. Determinants of fruit and vegetable consumption among children and adolescents: a review of the literature. Part II: qualitative studies. Int J Behav Nutr Phys Act. 2011; 8(1):112

56. Folkvord F, Anschütz DJ, Nederkoorn C, Westerik H, Buijzen M. Impulsivity, “advergames,” and food intake. Pediatrics. 2014;133(6):1007–1012

57. van den Berg SW, Boer JM, Scholtens S, et al. Quantification of the energy gap in

young overweight children. The PIAMA birth cohort study. BMC Public Health. 2011;11:326

58. Kapitan S, Silvera DH. From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Mark Lett. 2016;27: 553–567

59. Augure; Launch metrics. The state of influencer engagement: 2015. Available at: Accessed July 12, 2018

60. Goldsmith RE. The influentials: one American in ten tells the other nine how to vote, where to eat, and what to buy. J Prod Brand Manage. 2004;13(5): 371–372

61. ASA. 15 food, food supplements and associated health or nutrition claims: CAP code. 2017. Available at: Accessed October 10, 2017

62. Digital Spy. Ariana Grande, Spider-Man lead Nickelodeon Kids’ Choice Awards nominees. 2015. Available at: Accessed July 20, 2018

63. Social Blade. Track Instagram analytics, future predictions and Instagram usage graphs. 2018. Available at: https:// Accessed July 12, 2018

64. UK Office of Communications. Children and parents: media use and attitudes report. 2017. Available at: attitudes-2017.pdf. Accessed November 29, 2017

65. United Nations. Convention on the Rights of the Child. 1989. Available at: Accessed July 24, 2018



Usted debe ingresar al sitio con su cuenta de usuario IntraMed para ver los comentarios de sus colegas o para expresar su opinión. Si ya tiene una cuenta IntraMed o desea registrase, ingrese aquí